Biotechnology Sales Training

Biotechnology is defined by innovation, but it’s a challenge to connect with and drive change for customers who are pressed for time and navigating frequent regulation changes and global crises. Often, firms and their reps must show customers what’s possible and convince them to operate on the cutting edge.

To do so, reps need to leverage data to build a case for moving forward with new solutions. But numbers only tell half the story—biotech reps need to understand both their offerings and the impact they make for their customers. They need to find ways to build value for their accounts and tell the impact story.

Many biotechnology reps and account managers, while technical experts in their fields, don’t have the skills to do this. They can speak the language of the HCPs they work with, but struggle to differentiate and open buyers’ minds to new possibilities.

In biotech, the status quo is the enemy. RAIN Group works with biotech firms to help your reps develop the skills they need to connect with HCPs, lead masterful sales conversations, manage and expand their accounts, and distinguish themselves in an industry rife with competition.