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// Solutions

Sales Coaching

Coach your sales team to top performance.

Sales training introduces new skills, but sales coaching is what makes it stick and creates long-term behavior change.

In a global study, we found that sellers are 63% more likely to be a Top Performer when they hit the trifecta of:

  • An effective sales manager
  • Regular ongoing coaching
  • Effective training

Take any of these away, and the likelihood of top performance drops drastically. 

Sales coaching is challenging to get right, but can have an outsize impact on the success of your team.

Impact of Manager + Coaching + Sales Training on Seller Performance

Impact of Manager + Coaching + Sales Training on Seller Performance

Build a Team of Top Performers

An effective coach can be the most significant factor in a seller’s success. We can coach your teams directly or train your sales managers to run our proprietary coaching process, proven to help sellers achieve top performance.

Develop Sales Skills

One of the most effective ways to make sure training sticks and seller behavior changes is through sales coaching. Our coaching process helps to develop the skills of your sales team, reinforce concepts learned in training, and hold sellers accountable to their sales goals and action plan.

Boost Motivation and Stay On Track

Our coaching process introduces a regular rhythm, where coaches meet with the team to create goal and action plans, build winning strategies, hone skills, and stay on task and on target. With a coach by their side, sellers won’t just meet their goals, they’ll consistently beat them.
Build a Top-Performing Team
Make Training Stick
Motivate Your Team
Build a Team of Top Performers
improve_sales_performance_tabAn effective coach can be the most significant factor in a seller’s success. We can coach your teams directly or train your sales managers to run our proprietary coaching process, proven to help sellers achieve top performance.
Training That Lasts

sales_curriculum_developmentOne of the most effective ways to make sure training sticks and seller behavior changes is through sales coaching. Our coaching process helps to develop the skills of your sales team, reinforce concepts learned in training, and hold sellers accountable to their sales goals and action plan.

Boost Motivation and Stay On Track

drive_behavior_change_tabOur coaching process introduces a regular rhythm, where coaches meet with the team to create goal and action plans, build winning strategies, hone skills, and stay on task and on target. With a coach by their side, sellers won’t just meet their goals, they’ll consistently beat them. 

Our Approach to Sales Coaching

Take control of your team's development and make training last. Through our 90-day coaching process, we'll help you drive accountability, change behavior and habits, and unleash sales potential in your sellers. Our sales coaching offerings include:

man-outline

Individual Coaching

Prepare every seller on your team for top performance by improving skills and changing behavior.

team-people

Group Coaching

Your team will collaborate to reinforce training, build sales skills, and change behavior.

rapport

Deal Coaching

Structured and ad-hoc coaching helps individuals and teams in your organization rethink their deal-making and win their most important opportunities.

trust

Account Manager Coaching

Your account managers will develop strategies to grow specific accounts and improve account management skills. Learn more. east

time

Coaching for Action and Accountability

Reinforce your team's sales training and help learning stick. This 90-day program includes regular coaching to keep sellers on track and on target. Learn more. east

megaphone

Coach the Coach

Transform your sales managers into top performers with a proven coaching process. Your coaches will learn to motivate sellers to achieve maximum productivity and results. Learn more. east

One of the Biggest Differences You Can Make for Sellers

Top-Performing Sellers are
83%
more likely to report having an extremely or very effective manager
Sellers with less than 5 years' experience are
240%
more likely to be Top Performers with an effective manager
Top-Performers are
51%
more likely to receive a regular schedule of coaching

Source: The Top-Performing Sales Manager

According to our Top-Performing Sales Organization research, only 3 in 10 companies agree their sellers manage their time and day effectively. Meanwhile, Elite and Top Performers are much more likely to have sellers with the skills they need to win sales and meet goals.

Having a coach by your side is one of the most effective ways to improve sales performance. Yet it’s an area most organizations can do better in.

Our sales coaching will give your team the knowledge, skills, and tools they need to become top performers.

Quote

As a part of the Insight Selling Program, RAIN Group provided ongoing support to our global consulting/sales team through online training and virtual deal coaching. RAIN Group worked with our geographically dispersed teams, reviewing specific opportunities and generating ideas, strategies, and action plans to win each one. The coaching alone has had a massive impact on our business.

George Pilko, Chairman at Pilko & Associates

Experience Success Like Our Clients

cStor improved gross profit margin on sales won by 12.2%.

cStor’s sales professionals were using an inconsistent sales approach focusing on features instead of desired outcomes. They engaged with RAIN Group and embarked on a multi-year improvement journey to provide sellers with a common sales methodology.

Through a mix of assessment, onsite workshops, reinforcement, and coaching, cStor has been able to change behaviors and the way they sell. Results achieved, include:

  • Number of deals closed year-over year improved by 15.2%
  • Gross profit margins on sales won improved by 12.2%
  • Reduced average days to close by 10.4%
  • Results were so strong the program won a Stevie Award for Sales Training Program of the Year

Click here to read the full case study. east

Select Clients

Toyota
Agilysys
cStor
BDO

Insights and Resources for Sales Coaching

Transform Your Team with Sales Coaching

Take the first step to learn how sales coaching can help you transform the results of your sales team and improve sales performance.


Experience RAIN Group's Training in Action.

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