RAIN Group: An Award-Winning Sales Training Company

What makes for a top-performing seller? What drives buyers to choose one provider over another? What’s the best way to approach sales training so it leads to real behavior change and performance improvement?

RAIN Group, a global sales training company, strives to answer these questions and more to help you unleash the sales potential of your team.

Headquartered in Boston, we have offices across the US and internationally in Bogotá, Geneva, Johannesburg, London, Mumbai, Seoul, Sydney, and Toronto. Our global footprint allows us to serve clients locally and all over the world. We’ve helped hundreds of thousands of salespeople, managers, and professionals in more than 75 countries significantly increase sales with sales training and sales performance improvement services.

As an industry-leading sales training company, RAIN Group has been named to both Selling Power and Training Industries' Top 20 Sales Training Companies lists and has won prestigious Stevie awards for Sales Training Practice of the Year and Sales Trainer of the Year. Several RAIN Group clients have been recognized by the Stevie Awards for Sales Training/Coaching Program of the Year. 

• Enhancing sales capabilities with award-winning sales training that changes behavior and leads to top performance
• Designing and executing strategic account management initiatives

• Developing and improving sales strategy, structure, process, messaging, and talent
• Increasing the effectiveness of sales management

World-Class Education System

Behavior change and transformation are our focus. Training and consulting are the vehicles. We have a robust education system that ensures training works, sticks, and transfers to the job.

Our suite of sales training programs cover every part of the sales process from prospecting to consultative selling, negotiation, winning major sales, productivity, strategic account management, and sales coaching and sales management.

Our education system includes assessment, program customization, robust reinforcement, and coaching to ensure learning happens over time to drive behavior change and top sales performance.

Research-Based and Field-Tested Programs

With insights from the RAIN Group Center for Sales Research, all programs are built on a robust foundation of what works and what doesn’t in today’s selling environment. We bring practical tips and tools sellers need for success that have been field-testing around the globe.

We’ve written two award-winning books, Rainmaking Conversations and Insight Selling.

We have Top Performer databases for sales, strategic account management, prospecting, negotiation, and productivity, and know exactly what the top performers do to achieve the best results.

RAIN Group has been recognized as a leader in sales training for years, winning top industry awards, including:

• Top 25 Sales Training Company by Selling Power
• Top 20 Sales Training Company by Training Industry
• Gold Stevie Award for Sales Training or Coaching Program of the Year
• Stevie Award for Sales Training or Coaching Program of the Year with cStor
• Selected to speak at the Strategic Account Management Association’s annual conference for consecutive years with different clients, presenting remarkable results, including how Woodard & Curran grew strategic accounts by 110% year-over-year
• Gold Stevie Award for Sales Training Professional of the Year, John Doerr and Bob Croston
• Stevie Award for Sales Training Practice of the Year