What Sales Winners Do Research

There’s a revolution underway in sales. Sales approaches that have been working for decades are no longer getting the same results.

We wanted to know how selling is changing and what sellers need to do to maximize their success. So we posed the question: “What are the winners of actual sales opportunities doing differently than the sellers who come in second place?”

To find out, we studied more than 700 business-to-business purchases made across industries by buyers who represent a total of $3.1 billion in annual purchasing power.

We found that the sellers who ultimately win the sale don’t just sell differently—they sell radically differently than the closest second-place finishers.

In our What Sales Winners Do Differently report, we share our findings, including:

Whether or not solution sales is dead
How sales winners sell differently than the second-place finishers
Surprising findings that are rarely talked about in the world of selling that have a huge impact on success
Why making the ROI case is not enough
What buyers report is most important for sellers to do to win their business
Not only how to win more sales now, but how to maximize repeat business, referrals, and customer loyalty
The 3 areas where winners do well, and second-place finishers falls short

Fill out the form to download the report.

Go beyond consultative selling and teach your sales team to connect with buyers, inspire with new ideas, and sell with insight.

Insight Selling: Advanced Consultative Selling helps your team deliver value to buyers by leading masterful sales conversations and thorough needs discoveries.

Learning modules include:

Making the Impact and ROI Case
Keys to Qualifying the Sale
Communicating with Different Personalities
Influence and Persuasion in Sales
And more

Learn more about Insight Selling. east

Go beyond consultative selling and teach your sales team to connect with buyers, inspire with new ideas, and sell with insight.

Insight Selling: Advanced Consultative Selling helps your team deliver value to buyers by leading masterful sales conversations and thorough needs discoveries.

Learning modules include: