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// Sales Training

RAIN Sales Prospecting

Create conversations with ideas and insights.

Nothing has changed more in sales in the last decade than prospecting. It's more difficult than ever to get through and get meetings.

Based on groundbreaking work from RAIN Group Center for Sales Research, we've cracked the code on what works and what doesn't to break through to top executives, secure meetings, and win sales. If you want your sellers to be top performers in sales prospecting, this is the program for you.

Watch the video to learn more about RAIN Sales Prospecting.

82%
of buyers accept meetings with sellers who proactively reach out to them.
71%
of buyers want to talk to sellers early in the sales process when they're looking for new ideas to drive stronger results.
58%
of sales meetings are not valuable to buyers.

Source: Top Performance in Sales Prospecting, RAIN Group Center for Sales Research

Buyers want to talk to you—and they want to talk early—in the sales process. But most sellers don't deliver value in their meetings.

In RAIN Sales Prospecting, sellers learn the ins and outs of prospecting and get a proven process for generating meetings and filling the pipeline with qualified opportunities. 

Modular Approach to Sales Prospecting Skill Development

With over 70 portable, modular blocks, we work with you to quickly design custom curricula with the sales prospecting content your team needs to reach top performance. Content, tools, and cohorts are tailored to your world. Sales prospecting modules include:
Introduction to Prospecting with Value

Introduction to Prospecting with Value
Building an Attraction Campaign

Building an Attraction Campaign
Setting Appointments with Email and Referrals

Setting Appointments with Email and Referrals
Analyzing Your Numbers and Prospecting Research

Analyzing Your Numbers and Prospecting Research
Prospecting with Video

Prospecting with Video
Implementing My Prospecting Plan

Implementing My Prospecting Plan
Prospecting by Phone and Voicemail

Prospecting by Phone and Voicemail
11 Keys to Influence and Persuasion in Sales

Prospecting with LinkedIn and Social Media

We offer a full curriculum of modules across the sales cycle from prospecting to consultative selling, virtual selling, winning major sales, account management, and sales management. Learn more about our suite of sales training programs east

Consultative Selling Training Built for the Adult Learner

Each modular block is a self-contained topic that includes pre-work, a classroom session, application assignments, and application coaching. Modules are built to ensure the training sticks, behaviors change, and results are realized.
whats_in_a_module_mobile

1. Learn

Pre-work is delivered via micro learning, video, and exercises that allow participants to learn key concepts prior to classroom sessions.

2. Collaborate & Practice

Highly interactive and collaborative classroom sessions, delivered virtually or in person, focus on practice, application, and feedback.

3. Reinforce & Apply

Micro learning and videos drive post-session reinforcement. Application Assignments allow sellers to apply new skills to live sales situations.

4. Refine

Between sessions, Application Coaching helps sellers refine skills and build confidence while being held accountable for on-the-job implementation.

1. Learn

Pre-work is delivered via micro learning, video, and exercises that allow participants to learn key concepts prior to classroom sessions.

4. Refine

Between sessions, Application Coaching helps sellers refine skills and build confidence while being held accountable for on-the-job implementation.

whats_in_a_module

2. Collaborate & Practice

Highly interactive and collaborative classroom sessions, delivered virtually or in person, focus on practice, application, and feedback.

3. Reinforce & Apply

Micro learning and videos drive post-session reinforcement. Application Assignments allow sellers to apply new skills to live sales situations.

After the curriculum is delivered, sellers are coached and held accountable for applying new skills and making new behaviors permanent through our Execution Assurance process.

Training Modalities

Onsite Instructor-Led Training

Onsite Instructor-Led Training

Virtual Sales Training

Virtual Instructor-Led Training

Train the Trainer

Train-the-Trainer

RAIN Group Total Access

Total Access®

Quote

We evaluated a lot of organizations in consideration of a virtual sales training program. RAIN Group stood out amongst the competition by offering a program that would be sustaining and behavior changing, whereas most were going to merely produce a short term boost. I've witnessed our pipeline grow tremendously since we started. In just three months, we've seen our pipeline grow by 14% in dollars, and more importantly, by 34% in number of opportunities (often early stage deals show minimal dollar value). We are getting the pipeline results and seeing the behavior changes in all.

John Miller, EVP Sales, PDS

Experience Success Like Our Clients

Sales training boosts Bright Horizons' enrollment; conversion rates increase 30%.

When Bright Horizons was relying on a staff of educators and child care providers to increase enrollments, it brought in RAIN Group to turn this unconventional group into sellers.

RAIN Group conducted an analysis of the business development needs of Bright Horizons’ team and delivered training for various experience levels. In addition, group coaching gave opportunities for role play, real life examples, and more.

By arming enrollment counselors with traditional sales skills, they were able to boost enrollment rates by 30%.

Click here to read the full case study east

Select Clients

Bright Horizons
Stanley Consultants
BMO Capital Markets
Protective

Insights and Resources for Sales Prospecting

Transform Your Team with Sales Prospecting Training

Learn how RAIN Group’s transformational approach to training and behavior change can help develop the prospecting skills of your team.


Transform your team with sales prospecting training

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