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// Industries

Law Firm Sales Training

Strengthen relationships, expand accounts, and drive new business growth at your law firm.

With intensifying competition, price pressure from clients, increasing talent costs, and evolutions in buying legal services, it’s more important than ever to enable lawyers to drive new business and increase revenue.

The challenge is that most lawyers didn’t become lawyers to spend a significant amount of time sourcing clients, negotiating deals, and expanding their client base—and they don’t want to. And while they’ve spent a great deal amount of time studying law, they’ve spent little-to-no time receiving business development training.

Your lawyers need the skills to prospect, uncover client needs, build relationships, and close new clients, all while maintaining a billable book of business. But first you need to get them on board with your strategy. Through training, our industry experts at RAIN Group will help you create a culture of business development and shared growth language and goals across your law firm.
DLA Piper
Greenberg Traurig
Hemenway & Barnes
McCullough Robertson
McDermott, Will, & Emery
Sherin and Lodgen

Train Your Lawyers to Achieve Business Development Success

RAIN Group understands law firm business development and what it takes to produce measurable results. We've worked with leading regional, national, and global firms to help them develop and implement business development programs and succeed in selling legal services.
Culture of Business Development

Culture of Business Development

Develop a business development program that creates common language, goals, and gets the whole team on board with and revenue generation.
Grow Existing Accounts

Grow Existing Accounts

Boost cross-selling, up-selling, and account penetration by training lawyers to sell the full capabilities of your firm.
Pipeline Health

Pipeline Health

Give your lawyers the skills to proactively seek out new business, expand their networks, and generate a steady stream of strong leads.
Differentiation

Differentiation

Tell a story that focuses on value over price, helps you break through the noise, and makes your firm stand out in a sea of sameness.

Business Development Training for Lawyers

Consultative Selling

Increasingly, legal buyers are using data tools to measure the value of a law firm. But in an industry where much of the value is subjective and not simply based on cases won, your lawyers need the skills to lead masterful value conversations, tell the ROI story, and differentiate your firm from your competition.
Consultative Selling
Foundations of Consultative Selling

Consultative Selling

Increasingly, legal buyers are using data tools to measure the value of a law firm. But in an industry where much of the value is subjective and not simply based on cases won, your lawyers need the skills to lead masterful value conversations, tell the ROI story, and differentiate your firm from your competition.
Prospecting

Sales Prospecting

A key part of law firm growth is new client acquisition, but many lawyers haven’t had to build target lists, develop campaigns, or conduct outbound prospecting efforts, especially amidst rigorous client requests and billable work. RAIN Sales Prospecting gives your team the template to build a successful prospecting plan and the skills to execute on it.

Strategic and Key Account Management

Your existing clients know, like, and trust you. It’s up to your lawyers to spend their time deepening these relationships and asking for introductions into other business centers. Serving more than one practice area protects against competitor inroads and positions your team and firm as a comprehensive advisor. Give your lawyers the skills they need to ask the right questions, strengthen client relationships, and expand key accounts.
Strategic and Key Account Management
Strategic and Key Account Management

Strategic and Key Account Management

Your existing clients know, like, and trust you. It’s up to your lawyers to spend their time deepening these relationships and asking for introductions into other business centers. Serving more than one practice area protects against competitor inroads and positions your team and firm as a comprehensive advisor. Give your lawyers the skills they need to ask the right questions, strengthen client relationships, and expand key accounts.
9 Habits of Extreme Productivity

9 Habits of Extreme Productivity

Improving productive habits across your law firm represents a major opportunity for increasing billable hours and cases closed. In 9 Habits of Extreme Productivity, your associates and partners learn to maximize their motivation and spend more time on the activities important to your firm.

Learn more about our full suite of business development programs to help your attorneys succeed.


Quote

I've known and admired RAIN Group's work for years, having been to several seminars and programs. I've recommended them to many industry professionals, and I'm always thanked by these professionals for making the introduction. RAIN Group truly understands and clearly explains how buyers make their purchasing decisions, and by doing so, sellers learn how they can best position themselves to close sales.

Kevin O'Connell, Partner, Posternak Blankstein & Lund LLP

Experience Success Like Our Clients

Creating a Culture of Business Development

WSP Global is a top 10 global consultancy specializing in environmental, sustainability, energy and health and safety issues. The group knew that significant growth potential existed—to extend existing client relationships, build new ones, and grow revenue.

As is the case in law firms, WSP relies on its environmental professionals who deliver services for business development. The challenge was how to put a structure and process in place to drive and sustain business development success in a firm with a relationship-oriented sales process and a long sales cycle.

To help meet aggressive four-year growth goals, RAIN Group assessed WSP’s team, delivered a custom Foundations of Consultative Selling program, and reinforced the training with virtual learning.


WSP

WSP has:

  • Restructured the business development organization for greater effectiveness and financial performance
  • Created more and better sales conversations and improved cross-selling
  • Realized a marked difference in the company’s business development culture and a significant increase in sales opportunities

Transform Your Law Firm with Business Development Training

Learn how we can help you create a shared language of business development across your law firm.


Experience RAIN Group's Training in Action.

Contact Us

Boston:
+1 508-405-0438 +1 508-405-0438
Bogotá:
+57 1-739-5413 +57 1-739-5413
Geneva:
+351 96 23 45 090 +351 96 23 45 090
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+27 82 881 0713 +27 82 881 0713
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+91 8882887733 +91 8882887733
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+52-55-1084-4100 -04 +52-55-1084-4100 -04
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+569 77073027 +569 77073027
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+55-11-98472-2470 +55-11-98472-2470
Seoul:
+82 2 862 8450 +82 2 862 8450
Sydney:
+61 2 8004 2044 +61 2 8004 2044
Toronto:
+1 416-992-3284 +1 416-992-3284

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