Sales Training

For the past several years, we've been serving our European client base from offices based out of Geneva, Switzerland, London, UK, and Lisbon, Portugal. We offer both regional and local delivery capabilities throughout the region, and have worked with clients in Sweden, Denmark, Latvia, Belgium, The Netherlands, UK, Germany, France, Switzerland, Italy, Azerbaijan, Egypt, and Saudi Arabia.

Our European team has the ability to deliver the entire range of RAIN Group's services across the region, and we have native trainers and consultants in many of the region’s languages, including English, German, Dutch, French, Spanish, Italian, Polish, Czech, Portuguese, and Serbian.

With a team composed of members from virtually every region within Europe, we are intimately familiar with the intricacies of working with culturally diverse, international and multi-lingual clients, and their salesforce. Far from believing that "one size fits all," we actively work with our clients to make our research, programs, and insights locally and culturally relevant to their staff and sales organization.

We have successfully delivered sales training, coaching, consulting, and assessment services in most major European regions and languages, and are adding additional capabilities and resources on a continuous basis.

The EMEA office plays a leading role in developing RAIN Group’s research and thought leadership, and helping our local clients translate global guidelines for maximum impact locally and throughout the region. For larger engagements, we often work hand-in-hand with RAIN Group’s other international practices to support clients with a truly global presence. Both locally and regionally, we are committed to helping our clients achieve elite-level performance across their sales organization.

Ago Cluytens, Practice Director

As a RAIN Group Practice Director, Ago helps sales teams and organisations build the skills they need to succeed at selling complex, high-end B2B services through sales performance training, coaching, and consulting. He is widely recognized as an expert on understanding the buyer's perspective in sales—and on topics like Insight Selling and selling to the C-suite and senior executives.

As a former management consultant and financial services executive, Ago strongly believes that empathizing with the buyer is critical to closing the deal. He has worked both sides of the professional services sale as a senior executive at Fortune 50 firms Arthur Andersen (now Deloitte), Ernst & Young, and ING.

As a C-level executive (CMO) at ING, Ago developed a deep understanding of how executives and their organizations decide what to buy, when to buy, and who to buy from.

Throughout his career, he has worked with firms like Swiss Re, JP Morgan, Universum, Kenexa/IBM, Boehringer Ingelheim, Egon Zehnder, Heidrick & Struggles, Lee Hecht Harrison, SAP, Firmenich, and many other, midsized firms.

Over his career as an advisor and executive, Ago has closed or influenced tens of millions of dollars in sales. He comes from an international background, has lived in six countries, is fluent in four languages, and has two Masters degrees, including an Executive MBA from HEC Lausanne.

You can learn more about Ago, read his blog, and watch him in action at youtube.com/agocluytens, or follow him on Twitter.

For a full overview and bio, including client testimonials, please visit Ago’s Linkedin profile on http://www.linkedin.com/in/agocluytens.

To contact Ago, you can email him at acluytens@raingroup.com or call +351 96 23 45 090.

Why Social Selling Will Soon Just Be...Selling

Back in 1997 when I started my career, there were two things that everyone believed were going to revolutionize commerce and industry.

First there was the mobile revolution—upcoming mobile technologies were about to significantly impact how we interacted, shopped, and banked. The second was ecommerce, the prediction that brick and mortar enterprises were about to be displaced with "click" and mortars.

Did this all happen? Yes and no. Mobile phones indeed became the fastest-adopted consumer technology of all time. And online shopping is now a convenient and cost-effective route for buying stuff.

5 Changes in B2B Buying Behavior You Need to Know About

The world around us is shifting—in virtually every way. Savvy sellers have caught on to the fact that B2B buying behavior is changing as well.

The economic downturn has had a lingering impact on the market. Corporations have caught on to new ways of staying lean and reducing costs while maintaining productivity. Coupled with the rise of the Internet and the abundance of information available to buyers, business is being conducted differently than it was just twenty years ago.

As a former buyer, corporate executive, management consultant and trainer, I've been at the forefront of observing these changes as they happen. And make no mistake: the world of buying (and selling) will never be the same again. If you're still longing for the "good old days," perhaps now the time has come to move on and embrace the new reality.

// GLOBAL LOCATIONS

RAIN Group Europe, Middle-East & Africa (EMEA)

Sales consulting and sales training across EMEA to help companies unleash their sales potential.

Leadership Team

Ago Cluytens, Practice Director

Latest Thinking

Why Social Selling Will Soon Just Be...Selling

5 Changes in B2B Buying Behavior You Need to Know About

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