Strategic Account Management Training

How many of your accounts are buying everything they should from you across all of your capability areas?

Selling to existing accounts is one of the biggest untapped opportunities for revenue growth. In fact, Top Performers in Strategic Account Management experience significantly greater revenue growth, profit growth, and year-over-year client satisfaction.

Our Strategic Account Management program introduces a proven process for strategic account planning that helps account managers systematically review and grow their most important accounts.

Woodard & Curran grows strategic accounts by 110% year-over-year.

As Woodard & Curran grew and expanded its offerings, they faced the challenge of selling their full set of capabilities to their existing clients. To help establish a process for growing their existing accounts, they brought in RAIN Group.

RAIN Group assessed skills to identify professionals’ strengths and weaknesses, developed a customized Strategic Account Management program, developed custom tools, and reinforced training through online learning. Key metrics include:

110% year-over-year growth in the named accounts where RAIN Group’s strategic account method was applied
Sales grew from $250,000 to $3.5 million in a single account

Click here to read the full case study east

// Sales Training

Strategic and Key Account Management

Penetrate, expand, and protect your key accounts.

Modular Approach to Account Management Skill Development

Growing Strategic and Key Accounts

Analyzing Stakeholders and Decision Making

Filling Your Account Pipeline with New Opportunities

Leading a Value Lab

Account Mission and KPIs

Selecting Key Accounts for High Pursuit Intensity

Competitor Analysis and Planning

Plays and Big Plays to Ensure Account Success

Deepening and Strengthening Relationships

Succeeding with Account Research

VC Testing Account Plans