Sales Transformation

Sales training isn't an event—it's an ongoing process to improve skills, knowledge, and results. At RAIN Group, we take a unique approach to driving change through training called Execution Assurance, using our Craft, Deliver, Enable process.

With Execution Assurance, training is adopted, change happens, and business results get delivered. 

When the world went virtual, many organizations struggled to deliver impactful and engaging training and to equip their teams with the virtual selling skills needed to succeed.

But virtual—training and selling—is here to stay.

According to research from McKinsey & Company, NovoEd, and the RAIN Group Center for Sales Research, virtual is not only here to stay, but can also produce better outcomes.

Virtual training allows you to train a dispersed sales team, reduce seller time spent out of the field, use spaced repetition for better retention, and provide greater flexibility. It allows participants to go back and review materials, practice between sessions, and learn in the modality that suites them best.

At the same time, buyers prefer virtual sales interactions, which means sellers need to adjust how they sell in the new environment.

RAIN Group’s modular approach to training utilizes the latest learning technologies to deliver the most engaging and effective training, while also teaching your sellers the skills they need to succeed in a virtual setting.